Whenever I had to sit in the dugout during winter football matches, I would freeze, and my feet and hands especially suffered! It was difficult to stay warm while going out onto the pitch, despite warming up, which increased the risk of injury. At the time, there were no products available that provided sufficient warmth and were practical to take to the pitch.

My name is Rick van Geloven, and at the age of 17 (in 2011), I started developing my dream: finding a solution to provide warmth and comfort in the Dugout during the cold winter months. My ambitions grew, and my dreams became even bigger. That's why, with a diverse team of entrepreneurs, we continue to adapt our products to the needs and desires of our customers, so they can be used in an ever-increasing number of places. Every day, we strive to achieve even better results and thus realize our dreams for people and the planet.