Stage 19: From the Far North to a higher goal

Stage 19 of the Stadionloop took place on October 8, 2025, at FC Groningen — a route with the motto "From the Far North to a higher goal."

This stage, made possible by Flexpumps, marked a key moment in the national run, which revolves around inclusive stadiums, community projects, and connecting people through sport and purpose.
Pim, the driving force behind the Stadionloop, travels hundreds of kilometers from stadium to stadium, with the mission to literally and figuratively come closer to a society in which everyone counts.

Belieff's involvement in this stage

As a proud sponsor of the Stadionloop, Belieff will be present at stage 19, not only to provide support but also to offer warmth and comfort—both literally and figuratively. During the stage's arrival at FC Groningen, it was time to showcase Belieff's commitment to accessibility, engagement, and recognition for people with disabilities. We saw runners, supporters, and other stakeholders gather in the Groningen stadium to celebrate this special moment—a moment of connection and recognition.
As a supplier of warm and comfortable blankets, Belieff is committed to helping people with disabilities or reduced mobility every day — whether at home, in healthcare, or in the stadium.

Moment of gathering

When Pim arrived at FC Groningen on October 8th, it was more than just the end of a journey. It was a moment to reflect, celebrate, and look ahead.
Once at their destination, Pim and Rick, along with FC Groningen, handed out blankets to the disabled supporters. This honored Pim's efforts and demonstrated that sports and social causes go hand in hand.

What this means for Belieff

Our role as a sponsor and stakeholder in the Stadionloop gives us the opportunity not only to increase brand visibility, but above all to make our core values ​​tangible:
Warmth & comfort, for people who need it
Inclusivity — in stadiums, in events, in experiences
Community involvement — not just a product, but a stance
We are grateful that stage 19 at FC Groningen once again inspires and motivates us to continue.

Finally

Stage 19 on October 8th was further proof that the Stadionloop is more than just a run. It's a movement that connects people, raises awareness, and enables change—step by step, stadium by stadium.
At Belieff, we remain true to our mission: bringing warmth where it's needed most — in the stands, on the route, in the stadium, and in society.