Belieff products need to stand out in the (healthcare) store. That is why we have chosen a different in-store presentation — and it works!
We originally started with the displays on the left of the photo, where products were folded and often still in their packaging. This makes it harder to see what kind of blankets they are and less inviting to touch or try on.
Since last year, we have started using custom-made displays in the form of a clothing rack. This allows the models to hang visibly, so customers can immediately see what kind of blankets they are. This makes the presentation more accessible and attractive.
The Heating blankets can also be placed directly next to the mobility scooter or wheelchair. This immediately makes it clear what the application and added value of the product are.
In addition to the in-store presentation, how the shop assistant handles the products is also important. When staff can clearly explain the benefits and actively include the products in their advice when a customer is looking for a wheelchair or mobility scooter, it creates additional sales opportunities.
All these elements together contribute to successful sales in stores. Next year, we will pay even more attention to this, so that the blankets are even better showcased in the more than 120 healthcare stores where we are stocked.
For example, we were recently able to place a new display at Scootmobiel Winkel Haren, which has been offering Belieff products from the very beginning. Thank you for that, Niek van Herwerden! 👊
What has your experience been with shopping for Belieff products in healthcare stores? Let us know!
